INDICOT is a contemporary Indian fashion brand created to celebrate the richness of Indian craftsmanship through refined, timeless, and thoughtfully designed clothing.
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The story of INDICOT, however, began long before the brand itself.
In 2019, our journey into Indian craftsmanship began with the establishment of Tagaai, a brand built around the timeless art of hand block printing and the extraordinary artisans behind it. Over the years, Tagaai gave us invaluable experience across craftsmanship, textile sourcing, manufacturing, product development, design, customer behaviour, and the evolving needs of the fashion and lifestyle market.
After years of building, learning, experimenting, and closely understanding what modern consumers truly want, we identified an opportunity to create something more focused—a fashion brand that could take the richness of Indian craftsmanship and present it through a contemporary, refined, and globally relevant fashion language.
That vision gave birth to INDICOT at the end of 2025.
INDICOT is the next chapter of our journey. It carries forward the experience, knowledge, craftsmanship, and relationships developed through Tagaai while establishing its own distinctive identity, focused on contemporary women’s fashion.
Our collections bring together India’s rich textile traditions, artisanal techniques, premium fabrics, and modern silhouettes to create clothing that is elegant, versatile, comfortable, and timeless. We believe Indian craftsmanship should not be confined to traditional aesthetics—it can evolve, adapt, and become an integral part of the modern woman’s wardrobe.
Two Founders. One Vision.
Rosh Choudhary — The Heart: Rosh brings the creative soul of INDICOT. A fashion designer whose journey has always been deeply rooted in Indian craftsmanship and hand block printing, she brings her understanding of textiles, design, artisanship, aesthetics, and the emotional connection between craftsmanship and the person who wears it. She represents the heart of INDICOT—the creativity, emotion, artistry, and human connection behind every collection.
Vikas Kumar Jat — The Brain: Vikas brings the strategic and entrepreneurial force behind INDICOT. His role is centred around business strategy, growth, operations, market understanding, brand development, and building the systems and vision required to transform a creative idea into a scalable global business. He represents the analytical side of INDICOT the thinking, planning, structure, and execution behind the brand.
Our partnership is built on more than business. Having known each other since childhood, we have grown up understanding each other’s strengths, perspectives, and ways of thinking. That foundation allows us to approach the business from different directions while working toward the same destination. Together, we combine strategy with creativity, business with design, data with instinct, and ambition with craftsmanship.
Our Team & Our Vision
Behind the founders is a passionate and dedicated team that brings the INDICOT vision to life. From design and product development to sourcing, craftsmanship, operations, marketing, customer experience, and growth, every member contributes to building the brand.
We believe a great brand is never created by one person. It is created by a team that shares the same standards, believes in the same vision, and is willing to build for the long term. INDICOT is therefore not simply the creation of two founders. It is the collective effort of a team determined to build something extraordinary.
Our Vision
Our journey with Tagaai taught us that Indian craftsmanship deserves not only preservation, but also innovation, contemporary design, strong branding, and access to the global market. INDICOT has been created with that understanding. It is not simply a new beginning—it is the result of years of experience, learning, observation, and understanding.
Rooted in heritage. Driven by design. Built with purpose. Created for the world.
